What do content writers write?Ĭontent writers write blogs, articles, reviews, guides, customer stories or any other long-form usually in-depth content (above 800-1000 words) that is relevant to the brand and its customer base. If you want to make a content writer happy, tell them how much you liked their article or how useful it was. They write for customers but also pay attention to keywords. They are always looking for inspiration and Google is their ally. Content writers are always looking for the best metaphor which helps readers become leads or customers. They are part journalists, part copywriters, part storytellers. Their power resides in the words which they use to facilitate the communication between your brand and your customers. They are brand’s ambassadors offering customers a solution to their problems and essentially helping them achieve their goals. The content writer is part of the marketing team and his/her job is to write digital content that caters to the needs of customers.Ĭontent writers wield their digital pen skillfully, writing content that answers customers’ questions. Without further ado, let’s dive in! Content Writer vs Content Marketer vs Content Strategist What is a content writer? What does the content writer do?Ī content writer is a marketer trained in the art of writing. That’s why you will find that these three roles sometimes overlap. Digital communication adds an extra layer of challenges. Marketing is about human communication which is a complex process in itself. We like it like that because it helps us avoid confusion. It’s human nature to organize information in well-defined compartments. In this article, I attempt to define and differentiate between three marketing roles: content writer, content marketer and content strategist.
0 Comments
Leave a Reply. |